To carry it out, the brand's publics are directly questioned to find out if that hypothesis is valid and if it can support the marketing decisions Business Email List of your company. Therefore, reconciling primary and secondary data means following a research path that allows you to identify patterns and trends and confirm them with your audiences. In this way, the data provides a comprehensive view for marketing research, which underlies planning more Business Email List accurately. How to collect this data in marketing research? The first step in conducting research is collecting data . This is the stage in which the researchers go to the Business Email List field, that is, they apply the research instruments to access the data , whether primary or secondary.
In marketing research, there are various data collection methods and instruments to access the most diverse sources. It is possible to Business Email List reconcile all of this to obtain a more complete answer to the research Business Email List questions. But first, it's important to have a well-structured plan for your research, defining what they need to answer and how the data will Business Email List contribute to your marketing goals . This broader view of the research Business Email List process is necessary to make the best choice of data types, research methods, and collection instruments.
Now, let's look at the main methods and sources for collecting primary and secondary data, as well as various suggestions for tools you Business Email List can use. How to collect primary data? In marketing research, primary data collection can focus on different brand audiences (consumers, customers, suppliers, employees, competitors, etc.). According to Business Email List the objectives of the research, the intention is to know what these people think, how they behave or what their pains and needs are. For this, it is possible and advisable to use quantitative or qualitative data. You can use different methods, ranging from traditional interviews to collection Business Email List with advanced tools.